Elements and Performance Criteria
- Prepare colour options
- Colour requirements of the brief are identified and clarified if necessary
- The effectiveness of different colour schemes used previously by self and others are compared to influence current artwork
- Colour tools are used to inform choice of colours
- Overall colour composition is developed taking into account target audience, balance and relationships
- Apply colour to artwork
- Colours are applied to the artwork according to specifications of the brief
- Colour and objects are appraised to ensure overall balance and emphasis and adjustments made as required
- Any halftones are matched with similar colours according to specifications of the brief
- Overall artwork is appraised to ensure best possible colour options are used given the brief and other elements of the artwork and changes are made if necessary
- Artwork samples that effectively meet the brief are produced
- Artwork is saved and prepared for presentation to client